SEO Case Studies
Posted on January 28, 2010 by admin
Case Study: Waterdown Collision ~ 
Background:
At Waterdown Collision, great pride is taken in being the area’s foremost quality collision repair facility, as their mission is to deliver high quality, guaranteed repairs at the highest service level for our customer. With state-of-the-art facilities, they’ve incorporated the latest technology with highly trained professional staff to ensure your vehicle is repaired right. They are also committed to their community and are an environmentally friendly shop, using environmentally friendly water based paints to eliminate future exposure to chemicals in the environment.
Goal:
During meetings with this client, we determined via their SEO design briefing, that with a brand new interactive website being developed, that they wished to gain quickly on the local competition to both enhance traffic and increase conversions through to generating leads for their collision repair services. Insurance repair shops abound in this heavily populated GTA corridor, so getting to the top in the rankings for keywords pertaining to their business would be a long and difficult set of tasks, but the goal was to reach page ONE in as many of the top 10 search engines as was possible.
Click to enlarge these serp rankings!
Results:
During the past 40 weeks on this SEO contract, Waterdown Collision is now ranked as follows – serps are running at 127 positions within the top 30 rankings for all search engines, with 56 alone in first place!
Overall, the site has a Visibility Factor of now more than 60% and traffic has increased over 455% in the campaign timeframe too.
Further, the numbers at google.com and google.ca are exemplary, with more than 10 #1 keyword rankings!
We continue to work with this client to increase both their premiere keywords and phrases but also to ensure that current serp rankings will be maintained on an annual basis too!
