SMX Toronto offers over 20 sessions across 4 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Summit, PAW, and IMC.

I’ve highlighted my own track in red here below and hope that if you’re a visitor to the show, that you do drop by and listen to what we all have to say. Google values Authorship and as Eric Schmidt said in his new book (i.e. it’s not an impromptu interview providing the interesting opinion) The Wall Street Journal has obtained some excerpts from Schmidt’s upcoming book, “The New Digital Age.”  One of those excerpts clearly spells out where Google is heading in the future:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

So if you want to add Authorship to your ranking tools, I’d definitely be at my session!

SMX Toronto 2013 Tracks and Topics include:

And my own session is billed as follows…

SEO Track: From Authorship To Authority: Why Claiming Your Identity Matters
With all of the recent focus on “content is king,” many marketers overlook that there’s a much broader process involved in establishing and maintaining the all-important factor of “authority.” This comprehensive session considers the entire process of “claiming your identity,” starting with brainstorming sessions with SEO, social and content development teams, to content promotion tactics for gaining authority links. Both enterprise SEO teams as well as outside consultants will benefit from this session.

So…if you want to go and are thinking that yes, this would be a real bonus way to get some ranking traction, I have been told that I may offer a 10% Promotional Speaker Discount (SMXTOR13) to friends and colleagues for the 2-day pass…so enter that PromoCode in the proper field at this URL!

New for 2012, is our Online Marketing Curriculum E-Book and we’re really proud to offer this for all you online marketing types!

Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”

To do that, we have learned over the past 35 years that the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over those years, we gathered from staying as close to the leading edge of “what works” for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking and then reading and researching bulletin boards, message boards, forums and now blogs…it’s a constant part of our day and that information is never accepted on behalf of our clients without full testing and analysis – it’s that process we’ve found to work.

What is contained therefore in this Online Marketing E-Book, is a set of foundational building blocks for anyone looking to develop their own website’s online marketing plan based on our tried and true testing of scheduled tasks.

Table of Sessions & Contents

     Opening Session & Executive Summary/Rationale

               1.0 Monthly Website Foundation Tasks

               1.1 – Website Aesthetics

               1.2 – Products & Services

               1.3 – Call to Actions

               1.4 – Conversion Tracking

     Search Engine Optimization Strategy/Tactics

               2.0 Weekly SEO Foundation Tasks

               2.1 – Keyword Research

               2.2 – On Page Optimization

               2.3 – Off Page Optimization

     Social Media Strategy/Tactics

               3.0 Daily Social Media Foundation Tasks

               3.1 – Social Media Authority

               3.2 – Social Media Community

     Online Monitoring/Tweaking/Resets

               4.0 Monitoring & Analytics Tasks

     Online Go-To-Market Program Summation

Yes, there is a cost for this, but it’s pretty nominal, as you’ll note, it’s only $49.95 US via Paypal. Click on our Order button below to pay and it’ll be emailed to your email address right away. This E-Book will allow you to market your services or products, online and is complete with over 100+ links to various URLS that show you how to increase your maketshare too.

This is NOT an easy task – no doubt about that…but it will enable you to gain new revenues and followers by showing you how to do just that! Plus for those of you who help startups or teach new-to-the-internet businesses for online marketing, this curriculum will aid you greatly!

Sure…send me your Online Marketing Success E-Book for only $49.95 US!

Our basic belief in being a practicing online marketing guy is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!” taught to us by marketing types over our own career in everything from being a brand manager to a college professor to an SEO practitioner!

To do that, we have learned over the past 35 years that the planning of an online marketing campaign takes skill based on empirical evidence, gathered by testing and analyzing and tweaking. Evidence that over those years, we gathered from staying as close to the leading edge of “what works” for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking and then reading and researching bulletin boards, message boards, forums and now blogs…it’s a constant part of our day and that information is never accepted on behalf of our clients without full testing and analysis – it’s that process we’ve found to work and as you can see by the Online Marketing Pyramid I’m showing here, it’s a full-on process that requires constant commitment with scheduled monthly, weekly and daily tasks to all climb those tasks to online marketing success!

If you think that your own marketing plan is not up to par, or if you’re in the process of launching your own site and business into the online marketing community then think about hiring us to help you plan and execute same! We already have dozens and dozens of clients who enjoy online success based on our helping them develop winning strategies and then managing same with leading edge tactics!

So, give us a call today to learn more about your own personalized foundational building blocks to help you develop your own website’s online marketing plan based on our tried and true testing of scheduled tasks…I promise you, you will not be disappointed!

And if you think you’d like to “see” what all the folks below are commenting on,

then click here to go to our blog where each week I post a chapter from our upcoming

“Go to Market” e-Book…

]]> http://www.kkti.com/index.php/2011/08/18/go-to-market-programs/feed/ 40 http://www.kkti.com/index.php/2011/08/10/seo-programs/ http://www.kkti.com/index.php/2011/08/10/seo-programs/#comments Wed, 10 Aug 2011 14:53:41 +0000 Jim Rudnick http://www.kkti.com/?p=539 One of the most important items in any online marketing program is the ability to score very highly in the Search Engines for rankings on keywords used by your potential customers.
 

Our Canadian SEO Program will see a major amount of work done for this Program over the complete 12 month period as we will attempt to define your Keyword phrases, discover your competitors usage of their own keywords, develop a completely new set of keywords for your own use, and then re-subscribe to the top 10 search engines. This will take somewhere between 12 and 18 weeks to fully implement the SEO positioning but will raise your company’s positioning of your placement within the top 10 engines on a global basis in your own vertical marketing channel.

Keyword/Phrases Selection:
We will develop the original set of keyword phrases for broad and exact keywords chosen to be used. These keywords will all have to be “phrased” for our use, before we can actually begin to test them as they are and that newly phrased keyword list will become the benchmark for our positioning and will ensure that we begin with a fresh start. The client will have to first, check that all terms are in use as suppliers to the company; that each term exists, or will have to be re-phrased and that any ‘extra’ terms be listed but only as ‘alternates’ to this original list.

Rankings Benchmark:
We will then establish the current positioning rate of these terms in the top 10 search engines by running our weekly reports. There, we will track the client’s positioning in the top 10 with these keyword phrases and then note your positioning. We will run reports on a weekly basis here for each and every week for the complete annual program.

Competitors Positioning:
Next, we will search for our competitors keywords, and do a comparison report for this quarter repositioning of each. We suggest using the top 5 to 10 LOCAL competitors for comparison and a further top 10 for each keyword phrase that we choose to use as a trial. Once we record the positions of our competitors keywords and their resulting positioning, we will then note which of the words works best and under which of the top 10 search engines and incorporate similar but different tactics for your own program, as needs be. This is a long and involved process that takes up a major part of each of our SEO task days but is necessary to maintain current ranking positions.

New Keyword Phrase Development:
We will then generate new keywords for our own use. We will use the original re-phrased set as the base set to which we will add/delete to that set using the competitors sets that attain higher positioning than our own. Once generated, we will then run those tags through each of the individual top 10 search engine criteria for the best placement, making individual changes where necessary. Once finished with this step we will have finalized our keyword phrase for the next SEO term.

Top 10 Search Engine Subscribing:
We will lastly, subscribe all new keyword phrases to the top 10 Search Engines, and then monitor our position over the balance of the quarter. This is rather lengthy, as the search engines only indicate that they send out their robots in response to new subscriptions “within a few weeks.” However, we will monitor that process on a weekly basis once we’ve newly re-subscribed.

Linking Tasks – Offpage SEO:
A large part of our success has been the ability to discern and develop our own specialized lists of authority sites, trusted sites, forums, search engines for us to list our clients with in regards to acquire backlinks. These are truly “incoming” back links only in that has shown to be the best manner in which to achieve higher rankings without delving into the reciprocal exchanges in non-sector link farms and such items. And yes this does include business social networking backlink candidates as well at many global social media sites too! We hand submit personalized requests to all of our backlink candidates for each and every one of them for our clients and we see the resulting climb in ranking positions as a result. Our backlink lists grow weekly as we scour the web for more authority sites within client sectors and we feel that this time is very well spent for our client SEO rankings!

Ongoing SEO Tasks:
Once we finalize our keyword phrase listings, we will then continue to complete weekly searches and record and report our positioning over the remainder of the annual program. If it appears that some or any of our new keyword phrases are not working, we will then attempt to raise our positioning at that time by re-substituting new tags that will be held in that substitute role till needed.

New Google LOCAL Search Engine Programs:
With the advent/blend of the new Google algorithms as a part of the Google Maps and 7-pack series now merged into the single index/algo called Google PlaceSearch, we also offer a new lower-cost program to allow local businesses to take part in getting their sites “up” and into much higher rankings for Google Canada searches too! Ask for one of our SEO Program outlines and we’ll send it off to any prospective local client who is looking at beginning a new Local SEO campaign too! Whether your looking for a Hamilton Local SEO campaign or even something more GTA oriented, we can do the tasks!

A short list of our various SEO campaigns for global and local SEO businesses would include the following…

• Hamilton Search Engine Optimization programs
• Hamilton search engine optimization campaigns
• Hamilton SEO proposals and campaigns
• Waterdown search engine optimization programs
• Waterdown SEO campaigns
• Waterdown Search Engine Optimization proposals and campaings
• Hamilton Local SEO programs
• Local SEO campaigns for small business
• Local Search Engine Optimization programs for small and medium business
• Local Hamilton SEO campaigns for non-profits and charities
• Local Hamilton Search Engine Optimization for small businesses
• Local Ontario SEO programs
• Local Ontario Search Engine Optimization proposals for non-profits
• Local GTA SEO programs
• Local GTA Search Engine Optimization for small businesses

For more information on our SEO Programs and to find out about a plan specially geared for your website, call us today at (905) 667-8565!

Or click here to visit our Canadian Search Engine Optimization Blog at www.canuckseo.com!

As one of the leading SEO firms in the Hamilton area of Ontario, we specialize in Hamilton SEO campaigns and Waterdown Search Engine Optimizaton campaigns for Local Search clients over the whole metropolitan area. We work doing our Hamilton Search Engine Optimization and Waterdown SEO campaigns for both small and med sized businesses, as well as working for local ad agencies, branding agencies and even for municipal services departments too on search engine optimization campaigns for one and all.

From Fortune 500 companies to retail stores and chains, from B2B companies to small service firms and even professionals and consultants too – we build sites that have had millions of hits, come up on the first page in search engines and more than that – we build sites that generate new business for our clients day after day.

So if you’re looking for a solid and dependable Hamilton web developer, if you need a site to sell your products 24/7, if you need to have say a Back Office system or the best SEO Campaign built for your firm — then call us today at 905.667.8565!

At KKT INTERACTIVE, our mission is to support small businesses, home-based businesses, and private organizations that are moving to the Internet for the first time — especially here in the Golden Horseshoe area! We know first hand how much time it takes to operate a small business – providing customer support, tracking inventory, marketing, advertising, managing money, paying the bills, and of course, providing your services and products. There isn’t enough time to do everything. Which is where we come to your aid. We can build and host what you need to bring you new business 24/7!

So now that you know that you need a place to start…so call us today!!!

Appearing at your next seminar, conference or workshop can be great for both your own organization and it’s members too! We love what we do and as a “podium-free” speaker, we bring both conversation and question/answer formats to help your members understand difficult SEO concepts by using their own channel examples!

We speak on all things SEO – from a basic Primer explaining what is important to know on how to be “found” by the search engines to advanced concepts and yes, we also provide a great DIY session too! Our real skill is in the breaking down of SEO concepts to allow one and all to learn at the same session!

For more information on what it is we do, please click on the microphone below to visit our Speaking Engagements page….or call us today!

Click our Speaking Sheet icon to view some recent past
engagements and a short list of our topics…

Click the icon to see some of our recent Speaking Engagements….

We have worked for some of the globe’s biggest and best…and have completed every single web development, SEO Campaign and online marketing program – on time and on budget!

Here’s just a look at some of our clients…many more, you’d need to understand are under NDA privacy agreements, so we can’t even mention who they are…but they’re big, eh!

Case Study: Waterdown Collision ~

Background:
At Waterdown Collision, great pride is taken in being the area’s foremost quality collision repair facility, as their mission is to deliver high quality, guaranteed repairs at the highest service level for our customer. With state-of-the-art facilities, they’ve incorporated the latest technology with highly trained professional staff to ensure your vehicle is repaired right. They are also committed to their community and are an environmentally friendly shop, using environmentally friendly water based paints to eliminate future exposure to chemicals in the environment.  

 Goal:
During meetings with this client, we determined via their SEO design briefing, that with a brand new interactive website being developed, that they wished to gain quickly on the local competition to both enhance traffic and increase conversions through to generating leads for their collision repair services. Insurance repair shops abound in this heavily populated GTA corridor, so getting to the top in the rankings for keywords pertaining to their business would be a long and difficult set of tasks, but the goal was to reach page ONE in as many of the top 10 search engines as was possible. 

 Results:
During the past 40 weeks on this SEO contract, Waterdown Collision is now ranked as follows – serps are running at 127 positions within the top 30 rankings for all search engines, with 56 alone in first place! 

Overall, the site has a Visibility Factor of  now more than 60% and traffic has increased over 455% in the campaign timeframe too.   

Further, the numbers at google.com and google.ca are exemplary, with more than 10 #1 keyword rankings!   

We continue to work with this client to increase both their premiere keywords and phrases but also to ensure that current serp rankings will be maintained on an annual basis too!   

Case Study: Drive Star Shuttle Systems ~    

Background:
In 1989, Drive Star was founded for the purpose of providing “drive-a-way” services to the class 6, 7, and 8 truck markets, in both Canada and the United States. Today, they provide drive-a-way services to all markets ranging from the transportation of Automobiles to Fire Trucks and Military Vehicles to Cement Mixers, Garbage Trucks and School Buses. The company’s founding principles were and remain simple. Always “Deliver On Your Promises” and “Never Ask For A Customers Business Unless You Can Help Improve It.” Since its founding the company has grown and evolved and is now characterized as a highly regarded drive-a-way company providing service throughout North America. Drive Star is recognized internationally as the premier cross border carrier and we have carved out niches in both the expedited drive-a-way and over dimensional drive-a-way markets.  

Goal:
Drive Star has a mission, to be recognized internationally as a preferred truck shuttle supplier to corporate clients and Original Equipment Manufacturers nationwide. As an industry leader, they do provide an unparalleled quality of service encompassing all aspects of the specialized carrier markets, and to that end our SEO Campaign for them must show them as that same unparalleled channel leader. To provide that kind of SEO success, we have been both conscientious and aggressive while patient and unstoppable in gaining a terrific portfolio of backlinks all pointing to the client’s superb website content!  

Results:
With over 7 years of successful SEO Campaigns for this client, their numbers are both terrific and as stable as can be expected, with normal SERP churn. In the past year alone, the site has risen from a Visibility Percentage of 62% to over 87%!  

Further, our number 1 positions for our 25 keyword universe has increased again, in the past year from 74 #1s to 116#1 spots on the top 10 search engines!  

And while we continue to work hard on this clients SEO Campaigns, it is also noticeable that for 397 SERP listings of our keywords/phrases,  285 of them remain solid…unchanging during the normal SERP churn that happens almost daily in this decade – from Google especially! Solid backlinks, from reputable sites works well, in our opinion, and obviously for this client as we’ve been  their SEO firm now for over 7 years, providing new targeted traffic to their website, year after year!

We have already populated same with posts and are still in the process of “getting the word” out on same, but please do drop by to read up on everything about “canadian” search engine optimization!

We will also be announcing in the near future, some guest bloggers that are respected within our SEO practitioner community and they will appear on a regular basis too! So please, click here to take a quick look at the latest in Canadian SEO!

Panorama June/July 09 — Web 2.0 Communication Evolution!
The June/July Panorama has a great article on Web 2.0 and yes, we were interviewed for our take on just that — from an SEO point of view!

The Globe & Mail – Report On Business Profile!
Our Report on Business Profile in the country’s National Business Newspaper!

Panorama Article — How to Optimize for Search Engine Traffic!
The Hamilton Chamber of Commerce offers up it’s 1600 members a bi-monthly full colour magazine, and we’ve published several articles in same! For more information, please click any of the links for the various articles…

 
We’re in the current Canadian Dealer News Magazine!
 Read where we’re quoted on what we feel Customers are looking for….

Vertical Graphing of Database Data
Recently a client asked me if I could “graph” their divisional standings on a Web page for their automotive division. At first thought, this seemed relatively easy, till I got well into the project…and for a web developer this was fun!

The CBT Primer
I would suppose that as one gets better at their craft, the world seems to open up. That is, what was once hidden becomes apparent and for me lately, that means that I’ve suddenly become immersed in CBTs or Computer-based Training…

Please note, only the most recent articles are still available…