Our Go-to-Market E-Book!
Posted on February 14, 2012 by Jim Rudnick
New for 2012, is our Online Marketing Curriculum E-Book and we’re really proud to offer this for all you online marketing types!
Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular basis, “work your plan!”
To do that, we have learned over the past 35 years that the planning of an online marketing campaign takes skill is based on empirical evidence. Evidence that over those years, we gathered from staying as close to the leading edge of “what works” for online marketing by being in touch with other experts, analyzing client campaigns and tactics to upgrade our strategic thinking and then reading and researching bulletin boards, message boards, forums and now blogs…it’s a constant part of our day and that information is never accepted on behalf of our clients without full testing and analysis – it’s that process we’ve found to work.
What is contained therefore in this Online Marketing E-Book, is a set of foundational building blocks for anyone looking to develop their own website’s online marketing plan based on our tried and true testing of scheduled tasks.
Table of Sessions & Contents
Opening Session & Executive Summary/Rationale
1.0 Monthly Website Foundation Tasks
1.1 – Website Aesthetics
1.2 – Products & Services
1.3 – Call to Actions
1.4 – Conversion Tracking
Search Engine Optimization Strategy/Tactics
2.0 Weekly SEO Foundation Tasks
2.1 – Keyword Research
2.2 – On Page Optimization
2.3 – Off Page Optimization
Social Media Strategy/Tactics
3.0 Daily Social Media Foundation Tasks
3.1 – Social Media Authority
3.2 – Social Media Community
Online Monitoring/Tweaking/Resets
4.0 Monitoring & Analytics Tasks
Online Go-To-Market Program Summation
Yes, there is a cost for this, but it’s pretty nominal, as you’ll note, it’s only $49.95 US via Paypal. Click on our Order button below to pay and it’ll be emailed to your email address right away. This E-Book will allow you to market your services or products, online and is complete with over 100+ links to various URLS that show you how to increase your maketshare too.
This is NOT an easy task – no doubt about that…but it will enable you to gain new revenues and followers by showing you how to do just that! Plus for those of you who help startups or teach new-to-the-internet businesses for online marketing, this curriculum will aid you greatly!
